 |
 |
 |
 |
|
|
| The Dilemma |
 |
Current Trends
Consumer Cell Phone Dependency is on The Rise
Cell phones no longer serve as mere communication devices - they are increasingly used as address
books, calendars and organizers. As cell phones become more extensively used and phone replacement
cycles are shortened, the data carried within cellular phones becomes more valuable and protection
for it more essential.
Cell Phone Data Loss is a Worldwide Problem, with Millions waiting for a Solution
In the US alone, nearly 37.5 million - 20% of cell phones are lost, stolen, or damaged every year.
According to consumers, the most serious consequence resulting from phone theft, loss or damage is
not replacing the phone itself, but replacing the data stored within the phone. With over 1.8 billion
wireless subscribers worldwide, a simple product with the ability to instantaneously backup cell phone
data without the use of a computer or software has massive market appeal.
|
Major Consumer Frustration
Gathering Lost Data: When a cell phone is lost, one loses contact; the whole world stops. Getting
connected again requires calling, emailing and using any means necessary to gather contact information
from business associates, friends, and family. In many instances, important numbers are lost, leading
to potential social disasters and lost business opportunities.
Manual Input of Data Into New Cell Phone: Manually entering in dozens or hundreds of contacts into a
new phone is a major hassle and a big waste of valuable time.
|
 |
High Consumer Awareness and Demand
Nearly every cell phone user has already experienced or will experience a need for a data backup product resulting from:
- Cell Phone Loss
- Cell Phone Theft
- Switching to a New Carrier
- Upgrading Cell Phone
|
Current Market Solutions
Available Market Solutions are All Tangled-up: According to the Wall Street Journal,
only 1% of consumers backup their cell phone data. The remaining 99% are unable to or unwilling to use complicated, often expensive,
computer backup software programs and data cables as a viable backup solution. The current market is void of a simple, non computer-based
backup solution.
|
|
|
|
 |
|
 |
|
|
Email this page to a friend!
